How 'bout that! Find out how Gen Y spend online.

We explore the latest findings from research into the online behaviour of Gen Y, and it isn’t what you’d expect.

Thanks to extensive research conducted by Flywheel, an innovative IT team based in London, we can finally know for sure which brands and retail experiences Gen Y LOVES and of course HATES.

According to Flywheel, “Gen Y feels very differently about the way they buy than previous generations.” Online spending of Gen Y, or people aged 18-33 years, by far exceeds that of all other generations, but they are also the most brand-conscious and therefore selective when it comes to purchasing.

Results found that 95% of the total 639 Gen Y participants LOVE the Amazon brand, way ahead of runner up Apple at 51%. Clocking in at No.1 for retail, travel was 69% purchased online as opposed to offline in 2012, and entertainment was second with an even 50/50 split between online and offline, showing an increase of 15% from the previous year. The most surprising figure of all according to Flywheel, was the amount of Gen Y’s buying their clothes on line at 27%.

So what does this mean for the average business? EASE. Reaching Gen Y is all about making it easy for the consumer, by being in the right place at the right time, carefully aligning your 4 Ps (price, product, promotion, place) for the easiest purchase possible, and taking your business online wherever possible.

You can see all the Flywheel findings here. 

Also see how Brisbane Mediations is finding its way to Gen Y through Facebook and Twitter.

Are you getting the full 8 hours?

Despite popular belief that productivity is in the amount of hours we work, Huffington Post founder Arriana Huffington argues that while we’re bragging about how little sleep we got the night before, we have actually decreased our productivity by not getting the full 8 hours.

In The Harvard Business Review, Huffington discusses the direct impact sleep deprivation has on facial cues, employee safety, health and well-being, and most interestingly, can stimulate unethical behaviour in the workplace, an effect we see all too often in workplace mediation cases. This behaviour in turn can lead to a number of workplace conflict issues and a decrease in productivity.

While Huffington suggests the eventual implementation of ‘nap rooms,’ rooms especially assigned for a midday snooze, in the meantime large and small businesses can work on the health and wellbeing of employees by encouraging yoga, meditation, and stressing the importance of sleep.

We could all take a leaf out of our US counterpart’s books and make a stand for a healthier generation of workers and productivity, and according to Huffington “change the workplace culture so that what's stigmatized is not napping but walking around drained and exhausted.”

If you have encountered what you believe to be unethical behaviour in the workplace or believe your workplace is unfairly promoting an unhealthy lifestyle, contact Brisbane Mediations for a fast and inexpensive solution. 

By Katie Prowd

(07) 3839 7400

resolve@brisbanemediations.com.au

   

http://www.womensagenda.com.au/talking-about/world-of-women/awaken-your-career-success-arianna-huffington-on-the-need-for-sleep/201306192351

http://blogs.hbr.org/cs/2013/06/getting_naps_ahead_of_the_comp.html?nomobile=1